Saturday, December 1, 2012

Why Bundles and Buzz doesn't offer subscriptions

We have been approached many times now by customers and businesses who wondered why we don't operate our business under a subscription service.  It is an option we've explored, but ultimately decided not to go into that direction for a few reasons.

1) Our Bundles are carefully created and developed with tender love and care by none other than Lisa, Katrina and myself (Cat).  Each and every item that goes into a Bundle is researched prior to their approval and featured because we truly believe it is a cool and useful product.  Occasionally, it takes more time to gather up enough products to put together a specific type of Bundle which is why we like the freedom of selling Bundles as they become available.  We also have to allow for constraints like longer than normal shipping times from our mail service provider and the potential for boxes to be lost in the mail.  If we were to do a subscription service, when these problems happen it would delay shipping times to our customers and that is not an area of our customer service that we would like to disrupt.


2) You work hard for your money and you shouldn't be looped into a subscription service that can become pricey, especially if you were to receive a Bundle and feel like the program might not be for you.  Cancellations are time consuming and difficult for all parties. We want you to buy a Bundle, because you want a Bundle, not because you are subscribed. We also want you to keep your money, until we are ready to ship your Bundle. We should not be holdiing your money for months before your Bundle is even shipped.

3) You may not agree with me on this one, but the anticipation of receiving your Buzz and being around for stocking, is kinda fun. We think so anyways. We want the excitement to build and continue to build all the way up to you enjoying each product we've placed in your Bundle.



We would love to hear your thoughts on our decisions, please feel free to comment under this post with what you think.

3 comments:

  1. I hate having subscriptions that send me things I have to go out of my way to send back if I don't want. I'm fine with offering the option if there are customers who want it, but I wouldn't be one of them.

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  2. I think it's great that you're going another route. Being original is great!

    New follower via GFC (Journeys of The Zoo, http://www.blogger.com/follow-blog.g?blogID=1731204445266420681).

    Besos, Sarah
    Blogger at Journeys of The Zoo
    Finding Humour in Everyday Life
    journeysofthezoo at hotmail dot com

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    aarongrey112 at gmail.com

    Insurance blog

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